Marketing Leadership & Strategy

Building brands that move the business forward.

Senior integrated marketing leader with deep experience across gaming, sports entertainment, and technology — connecting creative ambition, event strategy, and commercial outcomes at scale.

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About

Strategy and execution, not one or the other.

I've spent my career leading integrated marketing across major entertainment and sports gaming franchises — building teams and campaigns that connect strong creative with real commercial outcomes.

My work spans brand strategy, go-to-market planning, performance marketing, community, social, live-service engagement, and large-scale event and experiential strategy — designing consumer-facing experiences that drive engagement, earned media, and direct commercial results. I'm most effective when I can operate across the full stack, from positioning and tentpole activations to budget allocation and in-market execution.

I'm currently exploring senior leadership opportunities in gaming, technology, sports, and adjacent categories where there's real scope to lead and real accountability to business results. I'm also available for consulting and contract engagements.

Prior to my marketing career, I served in the U.S. Army attached to 2nd Battalion, 3rd Special Forces Group (Airborne).

$50M+

Annual Budget Managed

$250M+

Annual Revenue Supported

Direct Team Members

Major Franchise Launches

Experience

Where I've led.

2K Games

Head of Marketing, Sports

Take-Two Interactive

Led integrated marketing for 2K's sports gaming portfolio across NBA 2K, WWE 2K, PGA TOUR 2K, TopSpin 2K, and LEGO 2K Drive. Managed a $50M+ annual budget spanning brand, product marketing, social, community, media, live-service engagement, and consumer-facing event strategy — from tentpole launch activations to year-round experiential programming tied directly to commercial outcomes.

Integrated Marketing Event Strategy Go-to-Market Live Service $50M+ Budget

Prior Roles

Senior Marketing Leadership

Gaming & Technology

Progressive marketing leadership roles across gaming and technology, including work on major mobile entertainment franchises like Candy Crush Friends and Toy Story Drop! Spanning go-to-market strategy, event and experiential marketing, campaign architecture, performance measurement, cross-channel execution, and organizational design.

Mobile Gaming Experiential Marketing Campaign Architecture Performance

Expertise

What I bring.

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Integrated Marketing Leadership

End-to-end campaign strategy across brand, performance, social, community, and media — all connected to commercial goals and measurable business impact.

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Event & Experiential Strategy

Designing and executing large-scale consumer-facing experiences that drive engagement, earned media, and direct commercial outcomes — from tentpole moments to sustained year-round activations.

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Go-to-Market & Launch

Planning and executing major product launches with cross-functional coordination across product, creative, analytics, events, and commercial teams.

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Budget & Performance

Rigorous budget allocation, ROI framing, KPI design, and investment efficiency — connecting marketing spend to P&L outcomes at scale.

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Live Service & Lifecycle

Engagement, retention, and LTV thinking for products with ongoing player or customer relationships. Community health and lifecycle strategy.

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Team & Org Design

Building and leading cross-functional marketing teams. Designing structures, accountability systems, and dashboards that scale with business complexity.

Open to the right opportunity.

I'm actively pursuing senior marketing leadership roles and also available for consulting, advisory, and contract engagements. If you're building something that needs experienced marketing leadership, let's talk.

Full-Time Leadership Consulting Contract

Contact

Let's connect.

Whether you're hiring, exploring consulting support, or just want to exchange ideas — I'd welcome the conversation.